"The term branding has long been relegated to companies, but today almost every individual has a personal brand" http://www.forbes.com/sites/shamahyder/2014/08/18/7-things-you-can-do-to-build-an-awesome-personal-brand/
What was that called when i was a kid? Personality? Cannot remember. An interesting aspect of the ongoing commodification of people.
" the blurring of the two entities - or are they even separate? With this sort of language play, a person's "character" is renamed as their "brand".
An interesting article on the subject: http://www.iasc-culture.org/THR/archives/Commodification/5.2EDavis.pdf
BTW: After reading the Joseph Davis paper (The Commodification of Self ) I think it may in the first 1/3 of the paper, have provided the best answer to the question; how did my counter-culture generation turn into the Generation of Swine?
Essentially, you take the 60's "rebellion" and leave its participants imbedded within the Economic Socially Obligate Boundary Condition...(that term is in my "book", linked on the right...
"I am surprised and embarrassed to be part of the first American generation to leave the country in far worse shape than it was when we first came into it."
Hunter Thompson
Well, at least i am not surprised anymore...
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